Framed vs unframed art prints: cost comparison at one shop

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Print pricing

How much does a David Jones print cost? Framed vs unframed art prints cost comparison at the same shop

A David Jones print ranges from $150–$600 unframed and $400–$2,200 framed, depending on size (30x40 cm / 12x16 in to 70x100 cm / 28x40 in), edition type (open vs limited), and materials (giclée on 310 gsm cotton-rag vs offset lithograph on 200 gsm paper).

Unframed print pricing by size and process

Open-edition David Jones prints in standard sizes (30x40 cm / 12x16 in, 50x70 cm / 20x28 in) average $150–$350 when produced as offset lithographs on 200–250 gsm paper. Larger formats (70x100 cm / 28x40 in) reach $400–$600 due to paper and ink coverage costs. Limited-edition giclées on 310 gsm cotton-rag command 30–50% premiums, aligning with Fine Art Trade Guild benchmarks for archival pigment-ink prints.

For comparison, Hiroshi Nagai prints in similar dimensions sell for 10–15% less due to lower secondary-market demand, while a small David Hockney lithograph (e.g., Celestial Bliss, 1984) typically starts at $1,200 unframed, per Christie’s Prints & Multiples auctions. Process matters: offset lithographs use CMYK inks with a 75–100 year lifespan; giclées employ 12-color pigment inks rated for 200+ years under UV-protective glazing.

Framing cost breakdown: materials and labour

Framing adds $250–$1,600 to the base print price, determined by four variables: moulding (unpainted wood $8–$15/linear ft, metal $12–$25/linear ft), glazing (standard acrylic $50–$120, museum-grade UV acrylic $200–$400), matting (4-ply acid-free cotton $30–$80), and assembly labour ($75–$150/hour). A 50x70 cm / 20x28 in print in a mid-range profile (e.g., 2.5 cm black ash frame, UV acrylic, single white mat) costs $400–$600 to frame.

Conservation framing—mandatory for cotton-rag prints—adds 20–30% to the total. This includes acid-free hinging, spaced matting to prevent condensation, and sealed backings. The International Fine Print Dealers Association recommends this standard for works over $500 to maintain resale value. Glazing choice accounts for 30% of framing costs: opting for anti-reflective UV acrylic (99% UV block) over standard (70% block) adds $150–$250 but extends display life by decades.

Edition type and secondary-market factors

Open-edition David Jones prints retain 60–70% of their retail value if resold within five years, per Artsy’s 2023 Art Market Report. Limited editions (e.g., signed runs of 150) appreciate at 5–8% annually when documented with a certificate of authenticity. A 2015 limited-edition Jones giclée (50x70 cm) sold privately in 2022 for $1,800—double its $900 issue price—after provenance verification.

Condition affects resale: unframed prints in original tubes fetch 85–95% of retail; framed works with UV damage or non-archival materials drop to 40–60%. Offset lithographs depreciate faster than giclées due to ink stability. Collectors prioritize editions printed on Hahnemühle or Canson rag papers, which the Tate’s Art Terms glossary identifies as the standard for "archival" designation.

What a fair price includes—and excludes

Unframed print prices cover licensing, paper, inks, and printer calibration but exclude shipping (typically $25–$120 for insulated tubes) and import duties (5–12% in the EU/UK, 0% in the US for prints under $800). Framed prices must itemize moulding brand (e.g., Nielsen, Larson-Juhl), glazing specifications (e.g., Tru Vue Optium Museum Acrylic), and hanging hardware (D-rings + wire for walls, cleats for heavy pieces over 10 kg).

No reputable dealer bundles "free framing" with prints over $300. The labour and materials alone exceed the print’s cost at that tier. Separate invoicing for framing ensures transparency—critical for resale documentation.

Beware undocumented "vintage" prints sold as originals. The Fine Art Trade Guild warns that pre-2000 offset lithographs often lack pigment stability; legitimate dealers provide ink-fade test reports for works over $1,000. For contemporary editions, expect a 14–21 day production lead time for giclées (due to ink curing) versus 3–5 days for offset lithographs.

Price comparison: matte vs glossy finishes for family homes

Matte finishes (on 310 gsm cotton-rag) add $50–$100 to the base print cost but reduce glare under residential lighting. Glossy finishes (on 250 gsm alpha-cellulose) cost 10–15% less but show fingerprints and require UV acrylic glazing ($200+) to prevent yellowing. For a 50x70 cm print in a family room with north-facing light:

  • Matte giclée: $450 unframed, $1,100 framed (UV acrylic, 4-ply mat). Lifespan: 150+ years.
  • Glossy offset lithograph: $300 unframed, $850 framed (standard acrylic, no mat). Lifespan: 50–70 years.

Hiroshi Nagai’s glossy prints outsell matte 2:1 in domestic settings, per IFPDA gallery surveys, but require annual cleaning to maintain clarity. For high-humidity climates (e.g., coastal homes), matte finishes with spaced matting prevent condensation damage—adding $120–$180 to framing costs.

Common questions

Why do some David Jones prints cost twice as much as others in the same size?

Price doubles when comparing offset lithographs (4-color CMYK, 200 gsm paper) to giclées (12-color pigment ink, 310 gsm cotton-rag). Limited editions (signed, numbered) add 40–60% over open editions. A 50x70 cm offset may cost $280; the same image as a giclée, $550.

Is $2,000 reasonable for a framed 70x100 cm David Jones print?

Yes, if the frame uses conservation-grade materials: $600 for the giclée print, $900 for a 4 cm wood moulding + UV acrylic + 8-ply mat, and $500 for assembly/hanging hardware. Standard framing would halve the cost but reduce the print’s lifespan by 30–50 years.

How does a David Jones print’s cost compare to a David Hockney lithograph?

Jones’s giclées ($400–$600 unframed) cost 60–70% less than Hockney’s lithographs ($1,200–$3,500) due to edition size and secondary-market demand. A 1980s Hockney offset lithograph (e.g., Paper Pool 12) resells for 3–5x its original price; Jones’s work rarely exceeds 2x.

Framed fine-art prints, made to last

Archival cotton-rag paper, pigment inks, hand-framed to order.

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